Hey ? The OG are coming !
For the Olympics, many communication ways are set up for people from all around the world to be informed about the event.
The "Live" is one of the most popular ways to get informed, on the television channels as much as on the radio. These ways are more used than the written newspapers,
being less and less read.
In terms of advertising campaings, the Olympics are associating with different brands to be visible for everyone. As an example, it is the case with the famous american
fast-food McDonalds, in 2011. Together, these two companies temporarily have put Coca-Cola glasses, as a buying lot.
Finally, they publish videos online on their website about the Paralympic Games, in 2013 and 2021.